🌟 For ambitious People and Culture leaders who aren’t afraid to be vocal and active in shoring up exec support and funding for culture! 💰 Discover practical ways to turn hashtag#culture (something that is difficult to articulate, hard to execute on, and widely misunderstood) into something that executives and other stakeholders can understand, embrace, and enthusiastically fund. 📝 Learn how to prepare for internal conversations, align culture initiatives with broader business wins, and gain a reputation internally as a skilled and capable communicator. 🪑 You’ll pick up tools and tactics you can draw on as you play a key role in ushering culture into its rightful seat at the executive table - skills you can use all through your career 🧠 We'll explore some frameworks for thinking that will invite you to think about People and Culture roles in new ways, and maybe even turn some culture skeptics in your organization into allies of your mission! Key Takeaways • How to communicate, engage, and connect with executives who may not have a deep knowledge of culture, but whose support you need • How to shape the internal perception of the culture team, as a group that is organized, forward-thinking, and focussed on business outcomes • Practical strategies for de-risking your culture programs, so you can increase the confidence and support required for new ideas and initiatives